Novamex markets an array of brands from Mexico.  Each brand is a leader in Mexico and is well known to our Mexican-American shoppers in the United States.  Novamex owns the distribution rights of these brands in the United States through joint ventures, partnership, or long-term exclusive distribution agreements.  The company has been in business since 1987.

Novamex brands include:

Cholula
Cholula hot sauce is the fastest growing premium Mexican hot sauce in the United States market.  Cholula’s unique flavor and aroma make it the perfect complement for everything from soup to salad and steak to seafood.  Its intriguing packaging and patented wooden cap has become a quality icon, a status symbol recognized by millions.   Cholula developed the wooden cap and custom bottle shape to represent the care and quality tradition of Mexican artisanship.

Cholula hot sauce has been imported from Mexico since 1988.  Made for three generations by the same family in Jalisco, Mexico, Cholula is made from a special blend of red peppers, piquin peppers and salt and spices which give a unique flavor and aroma unlike anything you’ve ever experienced before.  This simple recipe – when brought together and aged with the greatest care and attention, produces the incredibly pungent, fiery hot sauce that has become beloved the world over.  This is why millions of people use Cholula brand hot sauce to liven up just about any dish, sauce, or marinade of glaze they can dream up.  In fact, it’s the perfect companion to all kinds of ethnic foods from Cajun, Italian and Caribbean to Asian and Tex-Mex.

It’s a seasoning, an ingredient, a condiment and a sauce.  Its unique taste makes it the perfect complement to a wide range of foods.  Keep a bottle on the kitchen table so you can easily dash it on eggs, salads, soups, meats and drinks, like Bloody Mary’s and in sauces or sandwiches and pizza.  O, use it when cooking your favorite recipes.  Either way, you’ll get a burst of flavor that’s sure to spice up your life!

Jarritos
Started in 1950, Jarritos is the first national soft drink brand in Mexico.  It is the leading brand in the Mexican soft drink category in the United States and Mexican cultural icon.  Jarritos is available in eleven delicious fruit flavors.  Flavors include:

Tamarind
Mandarin
Fruit Punch
Jamaica
Lime
Grapefruit
Guava
Pineapple
Strawberry
Mango
Watermelon

Sidral Mundet
Mexico’s original apple soda and part of Mexico’s heritage since 1902, is a natural, healthy-family favorite made with real apple juice and believed to have medical benefits due to its pasteurization process.

Sangria Senorial
Sangria Senorial is Mexico’s original Sangria flavored soft drink.  Its unique and refreshing non-alcoholic Sangria flavor makes any occasion a spectacular experience.

Mineragua Carbonated Water
Mineragua is the carbonated mineralized water from Mexico that makes you feel good.  It is refreshing, great tasting and the perfect mixer and digestive.  Introduced in the United States in 1999 by Jarritos Inc., Mineragua is probably today, the fastest growing brand of mineral water from Mexico.