header
   
  Principal Profile  
 

athens

bel brands

 
 

garlic choppedBel Brands USA is a subsidiary of Fromageries Bel, a family-owned cheese maker headquartered in Paris, France. Although our roots are in Paris, we are thriving here in the US, in part because at Bel Brands USA we like to keep things fun and interesting. We’re always coming up with new ways to make cheese part of a tasty meal or a fun snack.

Fromageries Bel produces more than 30 local and international cheese brands that are sold in more than 120 countries around the globe. USA favorites include popular cheese spreads marketed under the Boursin®, Kaukauna® and WisPride® labels. We also market Price’s® pimiento cheese spreads, a regional favorite.

Our two most popular brands hail from The Laughing Cow® and include The Laughing Cow® cheese wedges and Mini Babybel® cheese. And by popular, we mean creating obsessions. (The love letters can be a little awkward.) Both are individually wrapped and portion-controlled snacks. Their great taste and unique pull tabs create a one-of-a-kind snacking experience every time a piece is unwrapped.

All of our cakes and bars offer a unique food service format and are made with exceptional European-style attention to detail and quality

We’re both involved in the day-to-day aspects of the company; from both the technological side of the business, to customer relationships.